Privacy Policy

We explain how we collect, use, and protect your personal data

We demonstrate how we protect and respect your privacy, and help you understand how your personal data is collected and used, as well as what rights you have.

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YOU CONFIRM THAT YOU ARE AWARE THAT IDENTIA MAY, FROM TIME TO TIME, WITHOUT PRIOR NOTICE AND AT ITS OWN DISCRETION, CHANGE, MODIFY, SUPPLEMENT, SHORTEN, OR OTHERWISE UPDATE THIS PRIVACY STATEMENT.

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We comply with Finnish legislation, regulations, and guidelines issued by authorities in processing your personal data.

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This Privacy Statement applies when you use our products and services or visit our websites. The Privacy Statement does not apply to services or websites provided by other companies, even if access to these services happens through Identia's network or services.

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Definitions

In this Privacy Statement, the following terms are used as follows:

• Customer: Registered users of the website or subscribers, purchasers, or users of our services and products.

• Personal Data: Information that can be directly or indirectly linked to you as a person. The types of personal data we process are described later in this Privacy Statement.

• Services: All products and services provided by Identia.

• Intermediary Data: Information processed for the transmission of messages or data. For example, data generated during the use of services may include the start and end times of communications, information about parties involved in communications and devices used, duration, routing of messages, device location or geodata, or other similar data processed in the network for transmitting, sharing, or forwarding information.

 

How do we collect your personal data?

The personal data we collect depends on the Services you use, subscribe to, or purchase and the information you provide us in connection with this or otherwise when logging into the Services we offer. Providing personal data to Identia is not mandatory, but if you choose not to provide your personal data, we may not be able to offer you our services.

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We collect personal data that:

• You provide when dealing with us, for example, when you purchase or rent our Services, log in to our Services, order brochures, participate in competitions, subscribe to our newsletter, or otherwise contact us.

• Is generated during the use of services, within the limits allowed by law, for example when you use our websites or other Services such as making phone calls or sending emails.

• We receive from other sources such as other service providers or publicly available registers, e.g., the Population Register Centre, postal registers, or customer marketing registers.

 

What personal data do we collect about you?

 

We collect the following types of personal data:

• Basic information such as name and contact details, family relationships, spouse and spouse’s contact information

• Demographic data such as date of birth, profession, native language

• Housing type and housing characteristics

• Customer-related information such as information about services, products, and subscriptions, billing, credit, and payment data, marketing consents and prohibitions, customer contacts, and related recordings such as contacts to sales, customer service, and/or production

• Data generated during the use of communication services and other Services such as intermediary data related to phone calls and emails, information about communication parties, timing of contact, location data, and device-related information

• Other data describing Service usage such as data collected through cookies and similar technologies during internet and mobile browsing and mobile app usage

• Data related to customer and user identification and registration such as usernames and passwords needed for managing mobile certificates

• Other data collected with your consent, specified more precisely at the time of requesting consent

 

How do we use your personal data?

Identia collects, processes, and uses personal data necessary for conducting our business, customer service, and appropriate commercial activities.

 

Processing personal data is most often based on the contract made with us or Identia’s legitimate interest in providing and using Services. We may also process personal data on other grounds such as consent or legal obligation.

 

Identia processes your personal data for the following purposes:

• Service provision: Processing personal data to provide and deliver Services. This includes identifying customers or users, processing and delivering orders, billing, credit control, debt collection, customer service, and complaint handling. We also process personal data for customer communication, such as sending notifications related to Services and contacting customers about matters related to our Services.

• Sales and marketing: Using personal data for marketing purposes and forming marketing target groups within the limits of applicable law. We may process personal data for personalization and targeting, e.g., making recommendations and showing targeted content in our Services or channels (web, social media). We may use personal data for marketing our own and partners’ products and services, such as direct marketing, market research, and customer satisfaction surveys.

• Development and analysis: Using personal data internally to develop and manage our business, Services, and related processes. We may form statistics for Service development or other analytical needs and segment customers based on billing, usage, duration of customer relationship, and external classifications, such as analyzing how different user groups use Services or how location and age affect Service usage.

• Service security and abuse prevention: Processing personal and intermediary data to ensure the security of all our Services and communication networks. We may also process personal data to detect or prevent abuse and fraud related to Services.

• Compliance with legal obligations: Processing personal data to fulfill legal obligations, such as bookkeeping and authority purposes.

• Other purposes for which you have given your consent: Processing your personal data for any purposes to which you have consented.

 

We process personal and intermediary data only to the extent necessary for the purpose and always consider the privacy protection of our customers.

 

Identia processes your personal data solely for the specified purpose. We may combine data collected through different Services if collected for the same purpose. We never process personal data in a way incompatible with the specified purpose.

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How do we secure your personal data?

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We ensure the security of data, IT systems, personnel, offices, and technical facilities. We continuously work to protect our customers’ personal data and rights. In securing data, we consider risks to privacy and business, available technical possibilities, and various threats according to applicable legislation, regulations, and contractual obligations.

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Data security and protecting customer information are paramount to us. We aim to implement appropriate procedures to safeguard personal data and prevent and detect unauthorized access.

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To whom do we disclose your personal data?

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We may disclose your personal data:

• To companies within the same group as Identia, to the extent allowed by applicable law. Group companies may use your personal data for the purposes defined in this statement, including marketing their products or services to you.

• To subcontractors acting on behalf of Identia, processing personal data on our behalf based on a commission given by us. These third parties must not use personal data for any purpose other than producing the agreed service. We ensure that subcontractors process data according to this Privacy Statement.

• Partners processing personal data on our behalf may be located outside Finland, the European Union, or the European Economic Area. We ensure in such cases that your personal data remains protected as required by law.

• To other service providers offering or committed to providing services to you, e.g., billing.

• To other third parties with your consent, which may be obtained, for example, during a specific service.

 

We may also disclose your data:

• In connection with legal proceedings or at the request of authorities based on applicable law or court order. For example, personal data may be disclosed to copyright holders or their representatives based on court decisions.

• To competent authorities, such as the police or emergency center, as required by law following pre-defined procedures.

• In legally required or permitted situations, such as providing detailed billing information to the subscriber.

• In business arrangements such as mergers, acquisitions, or transfers of business operations.

 

We may also process statistical data that cannot be linked to you as an individual. Such data may be disclosed to third parties for purposes other than those described in this Privacy Statement.

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How long do we keep your personal data?

We retain personal data as long as necessary to fulfill the purposes described in this Privacy Statement, unless otherwise required by law.

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We do not retain outdated or unnecessary data. We strive to ensure that personal and other customer data is up to date and accurate.

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How do we use cookies?

Our websites may use cookies. Cookies help us identify the most popular sections of our pages, where users visit, and how long they stay. The collected data is used, for example, to provide, develop, and analyze Services and target marketing in services or networks offered by Identia or its partners.

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You can prevent cookies from being stored by changing your browser settings. In some cases, this may cause slower browsing or block access to certain pages on our websites.

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We typically use cookie data for:

• Functional cookies and Service provision: Cookies are essential for the operation of our websites and electronic Services and enable a smooth user experience.

• Service development: By monitoring cookie usage, we improve the functionality of our websites and electronic Services, for example, learning which pages are most popular, where users go, or how long they stay.

• Analysis: Cookies are used to statistically monitor website and electronic Service visitors and calculate advertising effectiveness. We may collect data from marketing emails and newsletters to see if they are opened and if actions like visiting our website are taken.

• Marketing targeting: Cookies help collect data to create target groups for browser-specific advertising or content.

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We may link cookie-collected data to other user data obtained, for example, about services used, within the limits allowed by law.

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Identia’s websites may contain links to third-party websites, products, and services, as well as third-party social plugins like Facebook’s Like button. The privacy policies of these third parties apply to their services and applications. We recommend reviewing those third parties’ privacy policies.

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What rights and choices do you have?

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You have the right to:

• Request correction or deletion of incorrect, unnecessary, incomplete, or outdated personal data.

• Object to the processing of your personal data if the legitimate business purposes or legal compliance described here do not likely require such processing.

• Check whether we process data about you and what data we process according to applicable law. Requests to check data must be made in writing, signed by you, or verified similarly, or in person to Identia.

• Object to the publication and disclosure of personal and contact data to contact directories.

• Object to the use of your personal data for direct marketing and market or opinion research.

• Withdraw consent you have given. In this case, we may not be able to provide you with our Services.

• Complain if you believe Identia has acted against this Privacy Statement or applicable law.

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Inquiries and access requests related to personal data processing

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The data controller for personal data is Identia Oy.